My Values

Values reflect what is important to the way we live and work.

 

Whilst a utopia can never be achieved, decision making is made clearer by following these principles.

1

Accuracy

Perfection, Precision, Validity

3

Determination

Persistency, Purpose, Resolve

5

Humility

Consideration, Generosity, Goodwill

7

Responsibility

Credibility

2

Honesty, Reliability, Trust

4

Growth

Development, Evolution, Progression

Preparation

6

Awareness, Information, Organisation

Influence, Representation, Respect

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Simon Mainwaring